marketing of films is a both essential and often times, expensive part of the equation. With opening weekend dates carved out years in advance, audience awareness is essential, which is often why a “special shoot” trailer is produced.
exclusively as a trailer and not featuring any footage from the film,
“special shoot” trailers have one purpose; get people talking. It’s not
art, it’s making a product look attractive. But why don’t we see more
Imagine for a moment you’re watching your favorite tv show and when
the series cuts to commercial, you suddenly see Bruce Willis hawking
coffee or Arnold Schwarzenegger promoting an energy drink. While
this level of celebrity endorsement isn’t common in the United States,
in Japan advertisers pay exorbitant fees for actors to promote their products. Such A-list talent as Leonardo DiCaprio, George Clooney,
Charlize Theron, Cameron Diaz, Brad Pitt, Eddie Murphy and Harrison Ford
have all done commercials as themselves that have played exclusively in
Japan, And other advertisements use familiar American characters such
as 24‘s Jack Bauer.